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Market Entry Strategies: Internationalization Theories Concepts and Cases of Asian High-Technology Firms: Haier Hon Hai Precision Lenovo LG Electr - Mario Glowik
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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a consi......
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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a consi......