This academic research paper delves into the intricate relationship between the press and the development of political consciousness among different social classes in developing societies. The study uses the Indian state of Kerala as a specific case to explore this dynamic. It examines how the press, as currently structured in India, plays a role in maintaining the existing power structures that favor the wealthy and influential while potentially impacting the political awareness of various social groups. Through in-depth analysis, the paper sheds light on the complex role of media in shaping political discourse and influencing the consciousness of the working class in a developing context.