This comprehensive manual, "How To Write Killer Sales Letter 2nd Edition", is your guide to crafting compelling sales copy that generates high conversion rates. Learn the secrets of professional copywriters and master the art of persuasive writing. Dive into the core principles of effective sales letter construction, including formatting strategies, headline creation, and prospect engagement techniques. Discover the crucial distinction between features and benefits, and understand how to leverage them to highlight value and drive sales. The manual also provides a comprehensive approach to acquiring powerful testimonials and endorsements, essential elements for building trust and credibility. Master the art of persuasion and learn how to close sales effectively with proven techniques. Discover the 12 "hot buttons" that tap into your prospect's desires and emotions, motivating them to take action. This manual equips you with the knowledge to write compelling sales letters that convert prospects into paying customers.